On the eve of one of the most spirited elections in recent times, its time to try and turn out the vote. With more than 55 million voters between the ages of 18 and 35, this demographic group accounts for 36% of the total eligible voters in the U.S. And as witnessed in 2000 it all comes down to who shows up to vote on election day.
The goal of this production was to make a video that inspired young people to vote because they too often disregard it as a powerless exercise. To show them that political decisions do impact their daily lives and that voting is the most powerful act we all have to voice our opinion and effect change. And finally, to educate and reiterate the point that whether or not people want to accept it, there are forces in play that attempt to suppress the youth and minority vote.
November 5, 2004 Subject:
I saw this video a few days before the election and couldn't wait to buy the song when it came out. I have never been a rap fan and although I've thought Eminem is a talented artist, I often don't like his message. That being said, this song and its video are nothing short of phenomenal.
In 'Mosh,' Eminem's message reaches out and bridges both generational and cultural rifts. The images are powerful and raw, the lyrics are cutting and real, and both my father and I could relate. Halfway through, I was looking for my black hooded sweatshirt and combat boots, and spares for my otherwise laidback dad.
This video absolutely blew me away. It proves once again that Eminem has brains and talent, unlike some other of todays pop tarts, eh, stars (one Bush supporter named Britney comes to mind). The lyrics and the accompanying images are incredible in their emotion and power. Mad props go out to both Eminem and the producers of the video, GNN.
The Republicans will probably dismiss Mosh as another attempt by misguided Hollywood / music stars to influence the upcoming election, but at their own peril. While they dont get what is so great about Eminem he has unmatched popularity and credibility among the young generation of voters (comprising 36% of the electorate), a generation that is so difficult to get a political message across to.
Many of the teenagers and twenty-somethings today are either distracted from important issues by mindless entertainment or a busy social life, which is pretty normal for most young people of any generation. We are also often completely disillusioned with politics. Bombared with quick moving images from a very early age we are often jaded to the point that little makes an impression on us. Add to this our cynicism towards politicians in general and our disbelief in regards to our ability to change something and it usually results in a very poor voting record. This video might just be what spurs us into action on November 2.
In a perfect synergy of animated imagery, sound and Eminems lyrics the video summarizes in just a few minutes why Bush should not be our president for four more years, even for those of us who might be far from interested in politics.
The only problem that I see with it is that it's coming out now, just days before the election. Some young voters who might be inspired by it to vote might not have registered and the deadlines in most states have come and gone. It is too late for them.
On the other hand, the timing of its release is perfect. For the record numbers of those young people who have registered (including me) Mosh will be fresh in our memories when the judgement day of the current administration finally arrives. Hopefully, it will coincide with Bush finally leaving.
October 27, 2004 Subject:
Right on, and the right time.
October 26, 2004 Subject:
Eminem finally does something *right* for a change.
I always knew that Eminem was talented, but I never really liked him, largely because his message has been poison at times.
That said, I *REALLY* like this video. Stomp is political without being pussywhipped or hopelessly sullied. That's a hard, hard thing to do, and Eminem and GNN did a great job of it. Hats off to all involved to get this out before the election. Five stars!